7 Real-Life Examples of How Customer Experience Can Turn Products or Services into Outcomes!

People don’t buy products or services. They buy an outcome or a solution to their needs.

This is a famous saying in the world of marketing and business. Customers want to fulfill a particular need or desire when purchasing a product or service.

The customer experience plays a crucial role because it shapes how customers perceive the product or service and determines whether they are satisfied with the outcome or solution they receive.

Look at these scenarios.

Scenario 1

Let’s say you run a coffee shop.

Why do customers come in?

Customers come in to buy a cup of coffee but are looking for a convenient and enjoyable way to start their day or take a break from work.

Customer experience is likely to make or break your relationship with your customers.

Scenario 2

Let’s assume that you sell accounting software.

Why do customers buy your accounting software?

Customers need to manage their finances and keep track of expenses, but they really want a solution that saves them time and makes their accounting processes easier.

You get the drift. Again, customer experience will be the differentiator in the outcomes you deliver.

Here are seven real-life examples illustrating how customer experience can turn products or services into outcomes.

1. Apple

When Sarah bought her first iPhone, she was amazed at how easy it was to use. The customer experience of using an Apple product made it the perfect solution for her needs.

Outcome: A device that could help her stay connected with her friends and family, organize her life, and provide entertainment on the go.

2. Amazon

Bill was a busy professional who didn’t have to shop in person. He turned to Amazon to buy everything from groceries to electronics and was never disappointed with Amazon’s customer experience.

Outcome: The convenience of getting the products he needed without leaving his home or office.

3. Zappos

Mary ordered a pair of shoes from Zappos. She wasn’t sure if they would fit. But when the shoes arrived, they were too small. She called Zappos customer support, and they immediately sent her a new pair of shoes in the correct size with a prepaid label to return the first pair.

Outcome: A pair of shoes that fit her well and a hassle-free return process.

4. Southwest Airlines

When Tom needed to travel for business, he always chose Southwest Airlines. He appreciated the personal touch of the flight attendants and the fact that he never had to pay extra for his bags. Flying with Southwest was so friendly and easy.

Outcome: A stress-free travel experience.

5. Nordstrom

Jane was shopping for a dress to wear for her daughter’s wedding. She visited Nordstrom and was greeted by a friendly sales associate who helped her find the perfect dress. The sales associate went above and beyond and helped her find the perfect pair of shoes to match.

Outcome: Finding the perfect dress and a pair of shoes and feeling special and valued as a customer.

6. Netflix

When Mark signed up for Netflix, he was amazed at how easy it was to find and watch his favorite movies and TV shows. The personalized recommendations and user-friendly interface made it easy for him to find the content he loved, making it his go-to streaming service.

Outcome: An easy and enjoyable way to watch his favorite movies and TV shows.

7. Tesla

When Emily bought her first Tesla, she was impressed by its innovative features and sleek design. When she had a minor issue with her car, a mobile service technician came to her home to fix it, saving her time and hassle. The customer experience of owning a Tesla made her feel like she was part of an exclusive club.

Outcome: Owning an innovative and high-performance car with exceptional customer service.

In summary, customers are looking for outcomes and solutions, and the customer experience plays a crucial role in delivering those outcomes.

By providing a positive customer experience, you can build loyal customer bases, attract new customers, and differentiate yourself from competitors.