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140 and 160-Series Numbers

Stay compliant and build trust with 140 and 160-series numbers

TRAI’s regulations around 140 and 160-series numbers for marketing and service calls are crucial to ensure compliance, build customer trust, and avoid penalties. Whether you are reaching out with promotional offers or delivering critical service updates, using the right number series is essential for legal and operational success.

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Overview of 140 and 160-series numbers

140-series numbers are assigned for telemarketing and promotional calls, whereas 160-series numbers are assigned for service and transactional calls. TRAI mandates that calls must originate with these numbers so that the customers are aware of what calls they are receiving and are not generally misled.

Stay legally compliant

By using the appropriate series numbers, your business can avoid hefty fines and penalties that come with non-compliance. Protect your operations and continue communicating seamlessly with your audience.

Improve customer trust and transparency

Using 140 and 160-series numbers brings transparency to your communication. Customers can quickly identify the type of call, which reduces confusion and improves the chances of them answering important calls. When customers know what to expect, they are likely to trust your brand and engage positively.

Stop getting flagged as spam

Telecom operators and regulators are actively filtering and blocking calls from unregistered or non-compliant numbers. By switching to 140 and 160-series numbers, you reduce the risk of your calls being flagged as spam or getting blocked.

Implementing 140 and 160-series numbers

Register with your telecom operator and get access to Distributed Ledger Technology (DLT), where you’ll register your number for promotional and service calls. Get your content whitelisted with your operator and ensure opt-in from customers to receive promotional and service upsell calls. Ensure that you follow the timing and frequency guidelines of TRAI.

Support and resources for a smooth transition

We understand that the transition to the 140 and 160 series might sound complex, but we’re here to help. We provide complete guidance and support on your migration.

Our support includes registration assistance with the telecom’s DLT platform. We help with your content approval for robocalls and promotional messaging. Besides, we will offer guidance on customer consent and compliance with DND regulations and ongoing support to ensure your business stays compliant and up-to-date with evolving TRAI rules.

Compliance with TRAI regulations

TRAI regulations are in place to ensure businesses use telecommunication channels responsibly. By adopting 140 and 160-series numbers, your business can:

  • Avoid penalties and other legal actions
  • Prevent your numbers from being blocked by telecom operators
  • Stay compliant with customer protection laws and prevent service disruptions

Remaining compliant strengthens your brand’s trustworthiness in the market.

What makes ClearTouch stand out?

Proven track record

With a track record of delivering innovative solutions to more than 1500 businesses worldwide, we are your trusted partner in helping with your migration to 140 and 160-series numbers.

Tight integrations

As a solution provider, we have been working with multiple telcos and have integrated the contact center platform tightly with the communication infrastructure. Besides, we offer tailored solutions to meet your specific needs.

Customer support

This is one of the reasons why we have never lost a customer in the last seven years of operations in India. We offer 24×7 support on email, voice, and messaging apps.

Flexible plans

We bundle everything together, including the telco integration with our contact center platform. You get to access all of this at a per-minute price with no contractual commitment or minimum guarantees.

Get started with 140 and 160-series numbers today!

Migrating to 140 and 160-series is all about improving your communication with customers, protecting your business from penalties, and enhancing your brand’s reputation. You can ensure that your communication is transparent, compliant, and effective.

Make the switch today and enjoy the benefits of improved customer engagement, legal compliance, and seamless communication.

Contact us for expert guidance to ensure your migration